<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[GAIN]]></title><description><![CDATA[GAIN]]></description><link>https://www.thisisgain.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 16 Sep 2026 09:11:01 GMT</lastBuildDate><atom:link href="https://www.sideshowgroup.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[GAIN unveils Spirea: An AI-powered creative intelligence platform for optimising performance across paid media   ]]></title><description><![CDATA[We are excited to announce the launch of our latest AI tool that gives you visibility of how your creatives are performing across Google, Meta and TikTok, and what to test, refresh or retire, all in one place.  Spirea (Spy-REE-uh) analyses what’s working and why, it flags creative fatigue or lack of diversity before it becomes a problem. It brings together your fragmented creative performance data across three platforms, leaving you with a clear idea of what to do next to drive growth through...]]></description><link>https://www.thisisgain.com/post/gain-unveils-spirea-an-ai-powered-creative-intelligence-platform-for-optimising-performance-across</link><guid isPermaLink="false">6a998ae7e12fa7bad8b3422f</guid><category><![CDATA[All]]></category><category><![CDATA[Spirea]]></category><category><![CDATA[GAIN IQ]]></category><pubDate>Thu, 03 Sep 2026 15:11:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_f2f70179abc743deb56d003fe06da5fc~mv2.png/v1/fit/w_896,h_542,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Abdul Hamid Ebrahim</dc:creator></item><item><title><![CDATA[Marketing’s Next Battle Is Inside the AI Answer]]></title><description><![CDATA[For twenty-five years, “search” meant one thing: type a query into Google, scan ten blue links, click. Today in 2026, the way people search is changing. Those ten blue links still exist, but more and more, they’re being read and delivered by machines. Google’s AI Overviews now reach roughly 2 billion people a month [1] and trigger on somewhere between 48% and 60% of searches. When one shows up, organic click-through rates drop by around a third [2]. This data shows that high rankings no...]]></description><link>https://www.thisisgain.com/post/marketing-s-next-battle-is-inside-the-ai-answer</link><guid isPermaLink="false">6a8efe5e6e0678c59a4f684c</guid><pubDate>Thu, 03 Sep 2026 08:55:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_c0c02dbef2ee4490b50a126049b6e9da~mv2.jpg/v1/fit/w_1000,h_620,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[The arrival of G-Cloud 15 ]]></title><description><![CDATA[GAIN has been awarded a place on G-Cloud 15, the most significant upgrade to the UK's public sector cloud procurement framework since 2012. With 100+ service listings across Lot 2.b and Lot 3, public sector buyers can now engage GAIN directly through the Digital Marketplace, from early Discovery through to embedded delivery and ongoing SaaS support.]]></description><link>https://www.thisisgain.com/post/the-arrival-of-g-cloud-15</link><guid isPermaLink="false">6a8ebf6f70929264c36e22f9</guid><category><![CDATA[Experience]]></category><pubDate>Tue, 25 Aug 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_49def3d4fa514f39b608043b55c92253~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[GAIN and Capstone Consultants Join Forces to Create Powerhouse Education Practice]]></title><description><![CDATA[Helen Robertson and Leyla Gilbey GAIN, is combining forces with higher education specialists Capstone Consultants to create a powerhouse practice for universities and business schools looking to drive growth. GAIN and Capstone The deal gives clients access to Capstone’s specialist capabilities in market insight, programme development, student recruitment and enrolment growth as well as GAIN’s expertise across data, technology, creative, customer experience and performance marketing. At the...]]></description><link>https://www.thisisgain.com/post/gain-and-capstone-consultants-join-forces-to-create-powerhouse-education-practice</link><guid isPermaLink="false">6a7c82ed2ca7f56c717fc35d</guid><category><![CDATA[All]]></category><pubDate>Wed, 12 Aug 2026 14:31:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_66df71bea899412db9f82c140a33a2aa~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[Protecting Your Share of Attention: Standing Out in the Age of AI ]]></title><description><![CDATA[Kirsten van Rooyen from GAIN, Ryan Caird from TikTok, Chris Beer from GWI As AI reshapes marketing and content becomes easier than ever to produce, attention is becoming harder to earn. With every brand chasing the next trend and every platform demanding a constant stream of content, the question facing marketers isn't how to create more. It's how to create something people will actually remember. Those questions were explored in Protecting Your Share of Attention, a panel hosted by GAIN's...]]></description><link>https://www.thisisgain.com/post/protecting-your-share-of-attention-standing-out-in-the-age-of-ai</link><guid isPermaLink="false">6a50ed86caeb8c9a25078343</guid><category><![CDATA[All]]></category><category><![CDATA[Performance]]></category><pubDate>Tue, 14 Jul 2026 10:01:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_7d2b0ddf163f4eefa6d6d653bbecce7c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[When Good Ads Go Bad: The Hidden Cost of Creative Fatigue]]></title><description><![CDATA[Here's something most paid media teams only learn after it's already cost them: your best-performing ad is often the one quietly eroding your budget. Not because it stopped working, but because it worked brilliantly, for too long, on the same people. That's creative fatigue. And it's one of the most consistent, most underestimated drains on paid media ROI there is. When performance dips, the instinct is to blame the algorithm, rising CPMs, or a saturated audience. Often, the real answer is...]]></description><link>https://www.thisisgain.com/post/when-good-ads-go-bad-the-hidden-cost-of-creative-fatigue</link><guid isPermaLink="false">6a3960c1fa54cc84484acc1c</guid><category><![CDATA[All]]></category><category><![CDATA[Performance]]></category><pubDate>Fri, 03 Jul 2026 09:57:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_57e05bc75463427d98a314a920b6bbe1~mv2.png/v1/fit/w_1000,h_962,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[The psychology of digital design: Influence, emotion &#38; ethical practice]]></title><description><![CDATA[In a recent webinar on the psychology of digital design we explored how people make decisions, how it impacts online experiences and why those decisions are often far less rational than we like to believe. The truth is, as humans our decisions are irrational.]]></description><link>https://www.thisisgain.com/post/the-psychology-of-digital-design-influence-emotion-ethical-practice</link><guid isPermaLink="false">6a42695651416e35e78303c3</guid><category><![CDATA[Experience]]></category><pubDate>Wed, 01 Jul 2026 12:53:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_315beab1668749a98902b811d6434652~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[The Conversion maturity model: How mature is your experimentation program?]]></title><description><![CDATA[Discover the Conversion Maturity Model: a framework to benchmark your experimentation program, identify gaps, and scale like Booking.com or Netflix.]]></description><link>https://www.thisisgain.com/post/the-conversion-maturity-model-how-mature-is-your-experimentation-program</link><guid isPermaLink="false">6a5808d94ee79d90036eaf30</guid><category><![CDATA[Conversion]]></category><pubDate>Tue, 30 Jun 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_b596919d287c44aabcf095ac59bcb587~mv2.png/v1/fit/w_1000,h_535,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Steph Le Prevost</dc:creator></item><item><title><![CDATA[Insider One and GAIN Partner to Help UK Brands Turn Customer Intelligence into Customer Growth]]></title><description><![CDATA[Rob Van Rooyen, CEO of Customer Science at GAIN and Nico Beukes, UK&#38;I &#38; Nordics CEO at Insider One. London, UK – June 2026 – Insider One, the leading AI-native Customer Experience and Journey Orchestration platform, and GAIN, the customer growth consultancy known for its Customer Science approach, today announced a strategic partnership designed to help UK brands transform customer understanding into measurable business outcomes. The partnership brings together GAIN’s expertise in customer...]]></description><link>https://www.thisisgain.com/post/insider-one-and-gain-partner-to-help-uk-brands-turn-customer-intelligence-into-customer-growth</link><guid isPermaLink="false">6a3bbabd86775c31f8bd01d1</guid><pubDate>Wed, 24 Jun 2026 11:13:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_0bd02628b9b74690824dd1054e91550e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[Growth Is a Puzzle, Not a Mystery ]]></title><description><![CDATA[Too many brands still treat growth like it happens in a sealed box. Money goes in, results come out, and somewhere in the middle, everyone pretends they know exactly why it worked. That's not a media problem, or even a creative problem. It's a mindset problem. The CMOs doing well in 2026 aren't obsessing over one channel or one tactic. They're thinking in systems. They know growth isn't a magic trick; it's a puzzle, and the pieces all need to fit together properly. Here's the uncomfortable...]]></description><link>https://www.thisisgain.com/post/growth-is-a-puzzle-not-a-mystery</link><guid isPermaLink="false">6a21448ab63f5fb828edd978</guid><category><![CDATA[Performance]]></category><pubDate>Thu, 18 Jun 2026 11:14:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_b688aa0f90974045b9d15e3f080da98d~mv2.png/v1/fit/w_1000,h_909,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[At Acquia Engage Denver, GAIN shared a vision for end-to-end optimisation within the CMS]]></title><description><![CDATA[At Acquia Engage Denver, GAIN’s Drake Som took the stage to share a view on where the industry is heading.]]></description><link>https://www.thisisgain.com/post/lupine-at-acquia-engage</link><guid isPermaLink="false">6a218e9f14f1bdc71961e455</guid><category><![CDATA[Conversion]]></category><category><![CDATA[All]]></category><category><![CDATA[Lupine]]></category><pubDate>Thu, 04 Jun 2026 14:49:22 GMT</pubDate><enclosure url="http://youtu.be/CiQfvzr6uS4?si=H13RHRT-TyhlTZLp" length="0" type="video"/><dc:creator>Drake Som</dc:creator></item><item><title><![CDATA[What good digital leadership looks like in 2026: Reflections from Think Digital Government]]></title><description><![CDATA[GAIN's Amanda Payne reflects on a panel discussion at Think Digital Government, sharing what good digital leadership looks like in 2026 — and why successful transformation depends far more on people than platforms.]]></description><link>https://www.thisisgain.com/post/reflections-from-think-digital-government</link><guid isPermaLink="false">6a1ecd9e7ab417a19fc30720</guid><category><![CDATA[Experience]]></category><pubDate>Tue, 02 Jun 2026 13:05:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_8761dacb5fcb433984ba74df8b2d65a1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[The Conversion Experiment Repository: generating a competitive edge for our clients]]></title><description><![CDATA[Here at GAIN Conversion, we're always looking for ways to create an unfair competitive advantage for our clients. Nothing allows us to do this more effectively than our Experiment Repository.]]></description><link>https://www.thisisgain.com/post/the-conversion-experiment-repository-generating-a-competitive-edge-for-our-clients</link><guid isPermaLink="false">6a580e36f16fbd619a4b9605</guid><category><![CDATA[Conversion]]></category><pubDate>Sun, 31 May 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_41bc08bbc37042ab98bfb1e67f1133cd~mv2.png/v1/fit/w_1000,h_777,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haliena Brown</dc:creator></item><item><title><![CDATA[Our new tool uses 15 Years of CRO learnings to improve website performance in minutes]]></title><description><![CDATA[We are excited to announce the launch of a new AI tool that brings deep insights in online conversion to marketing teams of any size.    Named after the flower, Lupine harnesses both human expertise and data from over ten thousand tests to optimise digital experience conversion rates. Using just a URL, it can surface test-ready ideas in minutes, identify weak spots, and offer solutions that can be easily sent to decision-makers, significantly speeding up the process of ensuring that websites...]]></description><link>https://www.thisisgain.com/post/introducing-lupine</link><guid isPermaLink="false">6a0b14248ba6aec9a8100655</guid><category><![CDATA[Lupine]]></category><category><![CDATA[Conversion]]></category><category><![CDATA[All]]></category><pubDate>Mon, 18 May 2026 13:44:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_8f23071821c94099b6be6782837673e6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Drake Som</dc:creator></item><item><title><![CDATA[GAIN x Performance Marketing World: Unlocked]]></title><description><![CDATA[What happens when brand, performance and AI converge — and why structure is the real conversation. Carlotta Costanzo, Director of Performance Creative at GAIN. In early March 2026, our Director of Performance Creative Carlotta Costanzo took to the stage at Performance Marketing World Unlocked — mediating a session on how data and AI are reshaping creative. Here's what came out of that conversation. Data and AI are reshaping creative, performance marketing’s biggest success lever, rapidly and...]]></description><link>https://www.thisisgain.com/post/gain-x-performance-marketing-world-unlocked</link><guid isPermaLink="false">69f472d490b4365cb85fa4f5</guid><category><![CDATA[Performance]]></category><category><![CDATA[All]]></category><pubDate>Wed, 13 May 2026 16:08:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_66a73463625241588a9bbb59540a8be5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[Bring back the 'service owners']]></title><description><![CDATA[A service designer's view on what good leadership looks like when driving digital transformation.]]></description><link>https://www.thisisgain.com/post/bring-back-the-service-owners</link><guid isPermaLink="false">6a04425848aeb3fcb24223a7</guid><category><![CDATA[Experience]]></category><pubDate>Wed, 13 May 2026 10:39:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_4671897ec9e04cd1b322242be33755a0~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[Unlocking your content strategy with user research ]]></title><description><![CDATA[In this GAIN Experience article, principal content designer, Lauren Ellis shares how user research can help turn your content strategy from a static document into something alive that truly shapes what you publish, how you work together and the real results you see. ]]></description><link>https://www.thisisgain.com/post/unlocking-your-content-strategy-with-user-research</link><guid isPermaLink="false">69fb5c98b27e981e27c9f50a</guid><category><![CDATA[Experience]]></category><pubDate>Wed, 06 May 2026 15:41:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_31b1e0c18f67460d8397967b6b392ddb~mv2.jpg/v1/fit/w_1000,h_666,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[Introducing PBX Ideate: AI-Powered Insights from GAIN in Kameleoon’s leading experimentation platform. ]]></title><description><![CDATA[We are delighted to announce an expanded partnership between GAIN and Kameleoon and to introduce an AI-powered experimentation ideation tool to the Conversion Rate Optimisation (CRO) market, named  PBX Ideate. The tool analyses website pages to identify, ideate, analyse, create and implement new test-ready options for brands to experiment and increase conversion rates. Drake Som, Director of AI &#38; Growth at GAIN Conversion. AI Is Transforming Experimentation. Now It’s Time to Unlock Its Full...]]></description><link>https://www.thisisgain.com/post/pbx-ideate-ai</link><guid isPermaLink="false">69bc9a88bec251fc0ba99a5e</guid><category><![CDATA[Conversion]]></category><category><![CDATA[All]]></category><pubDate>Fri, 20 Mar 2026 11:38:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_867e43b9d5d247ee939ac89500f58278~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[Agile was a mistake in service design... Or was it? ]]></title><description><![CDATA[Was Agile a mistake in service design? Explore why public-sector teams are questioning it and how adaptive, hybrid approaches can deliver better services.]]></description><link>https://www.thisisgain.com/post/agile-was-a-mistake-in-service-design-or-was-it</link><guid isPermaLink="false">69a9504f95f89686635453b7</guid><category><![CDATA[Experience]]></category><pubDate>Thu, 05 Mar 2026 10:16:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_a9fca6f2dd0248f0aecfe49f7d7f097a~mv2.jpg/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[GAIN named Acquia’s 2025 EMEA Strategic Marketing Excellence Partner of the Year]]></title><description><![CDATA[We're proud to share that GAIN has been named Strategic Marketing Excellence Partner of the Year – EMEA at the 2025 Partner Awards by Acquia.   The award recognises partners who have excelled in shaping and delivering impactful go-to-market strategies, joint solutions and marketing campaigns that help organisations get more value from their digital experience platforms.   A partnership built on collaboration   We’ve enjoyed working with Acquia across a range of projects over the years,...]]></description><link>https://www.thisisgain.com/post/gain-named-acquia-s-2025-emea-strategic-marketing-excellence-partner-of-the-year</link><guid isPermaLink="false">698b0d295ce248ef4485de29</guid><category><![CDATA[Experience]]></category><pubDate>Tue, 10 Feb 2026 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_0ac2df0d17c3449aabc5489bc90889f2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item></channel></rss>