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Get insight and thought leadership from people who thrive at the intersection of data, technology and creativity.


GAIN unveils Spirea: An AI-powered creative intelligence platform for optimising performance across paid media
We are excited to announce the launch of our latest AI tool that gives you visibility of how your creatives are performing across Google, Meta and TikTok, and what to test, refresh or retire, all in one place. Spirea (Spy-REE-uh) analyses what’s working and why, it flags creative fatigue or lack of diversity before it becomes a problem. It brings together your fragmented creative performance data across three platforms, leaving you with a clear idea of what to do next to dri
2 min read


Our new tool uses 15 Years of CRO learnings to improve website performance in minutes
We are excited to announce the launch of a new AI tool that brings deep insights in online conversion to marketing teams of any size. Named after the flower, Lupine harnesses both human expertise and data from over ten thousand tests to optimise digital experience conversion rates. Using just a URL, it can surface test-ready ideas in minutes, identify weak spots, and offer solutions that can be easily sent to decision-makers, significantly speeding up the process of ensuri
3 min read
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