The Black Friday Checklist – 9 quick fix tips to help you make the most of the BF season
Black Friday is just over a week away and no doubt (if you’re taking part) you have all your promotional calendars, offers and product in place. Our Client Partner, Nick Rawlings, has compiled a list of 9 tactical ideas for you to review this week. They are all relatively quick fixes or checks and all help to maximise your online revenue. Setting Your Targets Are you clear on your cost per acquisition and ROAS targets going into the BFCM campaign? Make sure you (and finance) are aligned on...