Why accuracy matters more than precision
Here’s a question for your analytics team or agency: which is better, precision or accuracy? If your team is good, they’ll say both. If they’re really good, they’ll say accuracy. Why? And why does it matter? Don’t they both boil down to the same thing? Not really. Just ask Peter Crouch (more on that later). There's a huge difference between precision and accuracy. You can be precise but not accurate but you can never be accurate if you’re not precise. And if you’re on the Board of a D2C...