Jose DeCarvalho

Check out this short step-by-step guide on how to track cart and check-out abandonment rate in GA4 by more2's Head of Paid Search. You can also see our tips on how to increase your checkout rate in this blog post. Go to your Google Analytics 4 Select the Explorations Tab and select and Blank to create a new exploration and name is something like eCommerce Funnel. Under Technique – Select Funnel exploration. After this has been selected it is time to build the part by selects the pencil icon...

Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the visitors who come to your website from another site via a link, and it can sometimes distort your data. For instance, let's say your website uses PayPal as a payment gateway, and when a user makes a purchase, they are redirected to the PayPal domain to complete the transaction and then directed back to your website. When the traffic comes back to...