marketing9636

For twenty-five years, “search” meant one thing: type a query into Google, scan ten blue links, click. Today in 2026, the way people search is changing. Those ten blue links still exist, but more and more, they’re being read and delivered by machines. Google’s AI Overviews now reach roughly 2 billion people a month [1] and trigger on somewhere between 48% and 60% of searches. When one shows up, organic click-through rates drop by around a third [2]. This data shows that high rankings no...

GAIN has been awarded a place on G-Cloud 15, the most significant upgrade to the UK's public sector cloud procurement framework since 2012. With 100+ service listings across Lot 2.b and Lot 3, public sector buyers can now engage GAIN directly through the Digital Marketplace, from early Discovery through to embedded delivery and ongoing SaaS support.

Helen Robertson and Leyla Gilbey GAIN, is combining forces with higher education specialists Capstone Consultants to create a powerhouse practice for universities and business schools looking to drive growth. GAIN and Capstone The deal gives clients access to Capstone’s specialist capabilities in market insight, programme development, student recruitment and enrolment growth as well as GAIN’s expertise across data, technology, creative, customer experience and performance marketing. At the...