TRAVEL MASTERS SERIES.

previously held on THURSDAY, JULY 13TH 2023
THE MENIER PENTHOUSE, SOUTHWARK ST, LondoN

On July 13th, the Sideshow Group invited travel leaders to join some of our practice experts and a group of their peers to offer new perspectives on four critical areas for every business in this sector. Together, they shape a large part of your customer experience and success as a company. If you would like to be invited to the next event we run, please submit your details here.

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To be front runners, travel brands must successfully navigate both the economy and evolving consumer behaviour. Travellers are more CONSIDERED about how and what they BOOK. they expect TO BE VALUED AND UNDERSTOOD.

Schedule

Schedule

1.

harnessing organic travel demand

Hosted by Nick Redding, Managing Director at Reddico

Following the COVID-19 pandemic, a leading luxury tour operation wanted to be in the best position to take advantage of returning search demand. Nick Redding will share how, led by industry and keyword research, Reddico developed a content strategy to boost organic visibility, rankings, and demand, with remarkable results.

2.

Cut through the sea of sameness with emotion and storytelling

Hosted by Rob Steeles, Creative Director at Eleven Miles

Rob offers an energising perspective on how to make a real connection with your guests or passengers. Each of us are reeling from the hundreds of ad messages we see each day and yet we’re seeking purpose and connection with the brands we buy. Rob will help you cut through the noise by thinking more human-first.

3.

better booking experience by design

Hosted by Ali Rawlings, Managing Director at Bunnyfoot

Ali shares the transformative impact of user-centred design on booking performance. The path to travel booking makes traditional ecommerce look like child’s play – long purchase cycles, fragmented visits, multiple objectives at different stages. Ali will show how a considered and researched design process leads to a step change in results.

4.

unlock sustained profits through customer economics

Hosted by Kevin Davis, Chief Data Scientist at more2

Kevin reveals how insight-led travel brands are better able to prioritise marketing investments according to bottom line growth. How much should you spend and where? How can data work harder for you across the business to drive more profitable decisions and increased customer lifetime value? Kevin will also share customer-centred metrics that galvanise entire leadership teams to outperform.

Our Experience

directions to MENIER PENTHOUSE, SOUTHWARK ST.

 

Event FAQ’s

  • We’re inviting a small group of senior marketing leaders and directors from established and high growth travel and destination brands. We expect around 25-30 of us in total.

  • Nick Redding,

    Managing Director at Reddico.

    Nick co-founded Reddico in 2012 and has built a team of 40+ highly skilled SEO and digital marketing professionals. From small beginnings, the company is increasingly focused on enterprise clients and works with leading brands that include Auto Trader, BlackRock, Compare the Market, and Love Holidays.

    Reddico has been on something of a roll over the last year and was recently named Best Large SEO Agency at the European Search Awards, as well as picking up wins at the UK Search Awards and the Drum Awards for Digital Industries.

    Passionate about the environment, supporting local communities, and using business as a force for good, Nick led Reddico through the rigorous process of becoming a Certified B Corporation in 2022.

    Rob Steeles,

    Creative Director at Eleven Miles.

    He’s worked at some of the some of the best advertising, digital and customer engagement agencies in the UK. His experience ranges from cars to banks, supermarkets to sausages, politics to charities, fashion to sportswear and everything between.

    He’s lead creative teams to over 137 industry awards, across clients and categories, both for creativity and effectiveness. And he also regularly appears on juries of the creative industry’s top award shows.

    Coming from a copywriting background, Rob knows the value of brand tonality. Or as he puts it, ‘how to say the right thing, to the right person, in right way, at the right moment’.

    When he’s not whispering in the ears of your audiences and guiding the agency’s creative work, he’ll typically be running across the trails of South Downs.

    Ali Rawlings,

    Managing Director at Bunnyfoot

    Alison's UX career has spanned 30 years during which time she has established and managed UX and research teams in both creative agencies and financial organisations. Now leading UX agency Bunnyfoot, she continues to work with clients in a strategic capacity as well as supporting Bunnyfoot's UX training programme.

    A passionate believer in the power of an approach that achieves commercial success through placing customers at its centre, she has worked with hundreds of clients, using a research-led process to understand customers' needs and create engaging and persuasive experiences.

    Kevin Davis,

    Chief Data Scientist at more2.

    Kevin has over 20 years' experience in the retail sector, in both consultancy and client-side roles ranging from small start-ups to FTSE 100 retailers.

    Kevin’s job is to unlock the value in our client’s customer databases. Kevin’s team reveal commercial insights that empower brands with a deep understanding of how customers create value and where to invest next.

  • Across Sideshow Group, we partner closely with the world’s most loved brands to deliver evidence-driven marketing. Some of our clients:

    • Forest Holidays

    • Love Holidays

    • Mercury Holidays

    • Audley Travel

    • Compare The Market

    • Leger Shearings

    • Cruise

    • Riviera Travel

    • Virgin Experience Days

    • Stagecoach

    • Kew Gardens

    • Historic Royal Palaces

    And many, many more.

In partnership with: